5 Tips For Optimizing Photos For Pinterest
I sometimes joke with friends that Pinterest pays my paycheck. Last month, for example, Pinterest brought in over 1 million pageviews for my site. That…is crazy.
Granted, Pinterest is not the only way my site gets traffic. But as far as social referring sites go, it is definitely at the top of my analytics charts by a landslide. So I have found that it is well worth my time — and worth any blogger’s time who posts images to their site — to learn a few of the simple steps which will optimize your images and make them more “pin-able”.
To be sure, everyone has their own opinions about what makes a good image on Pinterest. And you must follow your instincts with what feels good to you, and not just follow every trend that comes up on Pinterest. (For example, thus far I have resisted doing the mile-long Pinterest collages, even though I know they are effective numbers-wise, just because I don’t personally love them.) But if you are looking to increase your Pinterest traffic, there are definitely a few important things you can do.
Here are my top 5 tips…
1. Go vertical
It probably goes without saying, but vertical images perform much better on Pinterest than horizontal or square images. In fact, statistically, the taller the image, the more it will (usually) be re-pinned. This is simply because all images are formatted to have the exact same width on Pinterest. So taller images will have the advantage of taking up more “real estate” on Pinterest — basically, more total space.
Some bloggers like to just pin traditional vertical images like the one above. Some like to create small or long collages. Some like to pin long infographics. The options are basically limitless.
But if you are looking for more Pinterest traffic, think vertical.
(Tip: If — like me — you began your blog only posting horizontal images for years, a collage is a great way to combine a few horizontal images to make a vertical one. Or you can also go in and crop old images to make them vertical.)
2. Get in close
I happen to love macro photography, which happens to bode especially well for my blog on Pinterest because close-up images often do much better than pulled-back images. My hunch has always been that this is directly related to the size of the thumbnails on Pinterest. When you are scrolling through your Pinterest feed on your computer, those little thumbnails are usually only an inch or two tall. So if you shot the photo at a distance and your subject is tiny, it may only be a centimeter or so tall and hard to see.
Now granted, I love those pulled-back, artistically-styled, beautiful images that so many bloggers post. They are quite honestly the images I pin for inspiration, and just generally the images that I am more impressed with. And I’m sure that many of them also perform impressively well on Pinterest.
But in general, macro photography — or at least, getting in at least somewhat close to your subject — definitely has helped me.
(Tip: I share all about my favorite macro camera lens that I use in this post.)
3. Title (and watermark) your actual image
It seems as though the verdict is still out on whether adding actual title text within your image actually works. Some will say unequivocally “yes”. Others argue “no”. When I look at my Pinterest source page, there seems to be a healthy mix of titled and untitled images being pinned, but most days there are definitely more titled than untitled images present.
Personally, I’m not a fan of having title text on photos. So I usually just include 1 or 2 photos in each post that have the title text on them, so that readers have the option if that’s what they like. Sometimes I will use Photoshop to just type the title of the recipe in above or below the subject, like this. Or sometimes I will try and weave it into the photo in a more creative way, like in the little chalkboard sign in this candied pecans photo above (which was very successful on Pinterest).
I will say, though, that I think the key to having text on your photos is having good-looking text on your photos. This is, of course, 100% subjective to what people think looks good. But if you title your photos, I would highly recommend taking some time to look around on Pinterest and see what kind of text is working for other bloggers and merge that with what you think looks good to you. I have experimented with all kinds of text over the years, for better and worse, and see to find lately that bolder text works better than more subtle. But who knows, in a few months I will probably change my mind and try something else. ;) Ideally, though, it would be awesome to choose a font and text layout that you like, and stick with it to be consistent.
Even more important than titling your photos is watermarking them. In my first few years of blogging before Pinterest, no one did this. But now, I’m pretty sure everyone does this, mostly because there are photo stealers out there who will grab your photo and illegally use it in a heartbeat without you knowing. Watermarking (and adding title text!) is the best way I know to prevent photo theft.
4. Write a catchy description
You can read all about my thoughts on this step here in this post about The One Thing You Must Do To Every Image Uploaded To Your Blog.
Title that image, baby!
When you title your image, that text will default as the description text for your image on Pinterest. And it’s worth taking the time to be sure that description is a good one. I have read that 200 characters is the ideal length of a description in Pinterest, and include a few more tips for choosing a good description here. But at minimum, be sure that the description includes the title of your post, and not just the file name (i.e. IMG_2094) that your camera gave the image.
5. Use rich pins
I would say that rich pins were the best thing to hit Pinterest in this last year. And if you post about recipes, movies, articles, products, or places, they are well-worth your time to figure out.
As Pinterest says, “to get started, you will need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going.” Here is the Rich Pins Instructions link to do so.
As a food blogger, I believe that rich pins have been a huge help in encouraging people to actually click through the pins to my site. First off, having rich pins gives you the bonus of having a very bold title given to each pin (by Pinterest) that sits above the description on your homepage feed. (I find that visually, these help draw a lot of extra attention!) But then when pinners click on the pin, they get a preview of the ingredients needed to make the recipe, how much it will yield, whether or not it fits into special diets (i.e. gluten-free, vegetarian, etc.), and the URL where the pin will lead. I love them.
So if you don’t have rich pins installed yet, hop on it. It may take a little work, but it is well worth it.
I just launched my blog yesterday and I can’t even begin to tell how helpful this resources section has helped me! I’m now applying all your tips and techniques on everything. I can’t wait for your blogging section! I have a question about photo collaging on pic monkey. You recommended it for photo collages that go pinterest, but do you think I could use it for pictures that go on the blog too? I made several collages on my first post but using on photoshop and they took too long to make. Picmonkey is just easier since everything is already preset. If so, then how do I save the collage so it measures 600 pixels wide, which is how I save all my photos to go on the web. I’d love it if you could check out my post to see what I mean.
Hey Tasbih! Congratulations on your new blog — that’s so exciting! And sure, once you’re on the screen where you’re creating the collage on Picmonkey, just look to the bottom of the page and there is an option to set the dimensions of the collage. Or if not there, you can also change the file size while you’re uploading the photo to your blog in WordPress. Best wishes!
I love the name of your blog. Very clever. Is there a story behind it?
I love your many recipes. They are not only so tasty and healthy, but beautiful as well. Thanks!
Thanks for the tips. Yes, vertical is the way to go. :)
I recently started a blog as well and have been trying to figure out which format I should keep my images. This really helped, thanks!
That’s awesome! We’re glad you found this helpful! :)
Thank you so much for this! I am just starting out and I asked myself this question the other night…. “Wonder if it matters how you position the pictures when you post to Pinterest VS other sources.” I am learning so much. Thank you for sharing!!
You’re welcome — we’re glad you found it helpful! :)
This is an amazing tutorial (and as both a photographer and a foodie I am DROOLING over those images!)
Pinterest seems to feel like a minefield to a lot of people of hit or miss and sometimes feeling like it’s wasted time when they don’t get much, until that one image goes viral, but consistency and great imagery can add so much long-term traffic to evergreen content!
Thank you so much for this! I have been blogging for a while but have always neglected pinterest a little. I have had a post go pinterest viral and really see what a difference in traffic a pin can make. This post really helps!
We’re so glad you found this helpful, Andrea! Best of luck to you and your blog! :)
I am grateful for every bit of help and this article was just what I needed right now. The learning curve is so steep when starting a blog that I have done more wrong than right, I am sure. Today I have been freaking out about my abysmal use of Pinterest so I waded into the ocean of Google and felt I was sinking under the waves of information. Anyway it was a relief to read you clear, concise post and I will bite off a bit at a time and not beat myself up as I learn slowly learn the basics. You have to know that an article like this can be a virtual lifesaver to a newbie blogger.
Thanks, Johanne, we’re so glad you found this helpful! :)
This is a great post!! Thank you for sharing such a valuable information. As a new food blogger this really helps.
Hi Nasreen — we’re glad you found this helpful! :)